DT Swiss

DT SWISS - SINCE 1994
We design, invent, develop and redefine every day. We strive to maintain our technical leadership every day. We always do our best to develop products that set new standards. We help cyclists achieve their goals. Every day, since 1994, we've been all about ENGINEERING PERFORMANCE.

OUR MISSION

DT Swiss carefully develops high-performance wheel components that give every ambitious cyclist a competitive edge*.

*When you have a goal, you are ambitious.

CAREFUL DEVELOPMENT
We believe in engineering excellence and strive for perfection when developing new products. We are guided by inventiveness, an eye for detail, experience and a focus on the essentials. Our definition of high-performance is the combination of innovative and equally highly reliable products. For this reason, extensive product tests, strict quality controls and conscientious product approvals are essential components of our development process.

We understand ambition as the unconditional will to achieve a personal goal. We want to play our part in achieving this.